Does colour have an adverse effect on our lives, our relationships, and the way we are perceived by others? For centuries, artists and colour enthusiasts from all over have insisted that colour can in fact affect our bodies and brains in strange, delightful, and sometimes emotional ways. Colour Psychology and Colour Theory are two fields of study dedicated to just that — uncovering the mysterious effects that colours have on our lives and proving that they absolutely can (and do) affect us on some level.
Colour plays such a huge role in everyday life from fashion and self-expression to marketing and symbolism and everything in between — and research shows that colours even have the power to influence our mood and the way we feel. In 1972, Keith W. Jacobs of Eastern Illinois University wrote an entire thesis on the subject. One of his findings revealed that:
“The most arousing colour was red, followed by green, yellow, and blue, with significant differences in arousal value found between colours.”
The above revelation is just one of a few that he discovered throughout his study. Jacobs' thesis set the stage for further research into Colour Theory, and over the years, similar studies have revealed that other colours are most often associated with certain moods and feelings. Here are a few:
Purple — spirituality, wisdom, respect
Blues & Greens — calming, serenity, truth
Oranges & Yellows — appetite, happiness, enthusiasm
Red — intensity, passion, energy
So, what does Colour Psychology and Colour Theory have to do with Bânu Magnifique? We embarked on this journey in the early stretch of 2020, not only to realize our dreams of working in fashion design, but to spread our love for colour and pattern and to encourage women to step outside of their comfort zones while building up an unshakable confidence in themselves. By collaborating with artists to offer unique, contemporary, and colourful styles that we apply to a variety of limited edition wearables like jewelry, handbags, and scarves, we want to make the world a brighter, bolder, more interesting place to live; a world where vibrant colours inspire perpetual positivity.
We strongly believe that a carefully-curated world full of courageous colours and patterns has the power to aid many in their liberating journeys towards positive mental health — bringing buoyant and beneficial change to the masses both personally and socially.
Colour is a powerful and mysterious tool, and we believe that we have only scratched the surface in terms of what it is capable of.